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Indian Motorcycle has highlighted exclusivity, performance and cultural collaboration this season.
• On April 23 2025 the company unveiled two limited‑edition 2025 cruisers—the Challenger Elite and Pursuit Elite. Each bike features bespoke paintwork, high‑end components and the 112‑cubic‑inch liquid‑cooled PowerPlus engine. Production is limited to 325 Challenger Elites and 250 Pursuit Elites, with prices starting at US$39,999 and US$44,999 respectively.
• Season 4 of Indian’s FORGED custom‑build series premiered on May 22 2025. The six‑episode YouTube show follows builders Jeremy “Twitch” Stenberg, Kyle Bertsch and Satya Kraus as they create unique versions of the new 2025 Chieftain PowerPlus, showcasing the bike’s performance‑oriented engine and ride‑assist technologies.
• In the July 22 finale of FORGED, former UFC champion Cody Garbrandt received a custom Chieftain built by Satya Kraus. The bike features BST forged carbon wheels, Öhlins suspension, Denali lighting and numerous aftermarket components; Garbrandt described it as aggressive and quick.
• On July 3 2025 Indian partnered with Navajo and Hopi designer Jeremy Arviso to release a nine‑piece apparel line. The collection blends Sacred Hoop motifs and Native patterns with the brand’s heritage, and a portion of the proceeds supports Change Labs, a nonprofit that assists Native‑led businesses.
Indian’s latest announcements emphasize premium limited editions, storytelling through custom builds and meaningful cultural collaborations.
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