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The past several months have been busy for Harley‑Davidson.
• The 2025 Harley‑Davidson Homecoming Festival began on July 10 in Milwaukee. The four‑day celebration featured concerts headlined by Chris Stapleton and Hank Williams Jr., freestyle motocross shows, tattooing, a custom‑bike build‑off and other experiences at Veterans Park and the Harley‑Davidson Museum. Reports later noted that thousands of enthusiasts turned out despite rain and heavy winds.
• LiveWire, Harley‑Davidson’s electric‑bike offshoot, announced on July 24 2025 that Bartels’ Harley‑Davidson Riding Academy in Marina del Rey is the first program where new riders can train on the all‑electric LiveWire S2 motorcycle. CEO Karim Donnez said eliminating the clutch makes it easier for beginners and supports the company’s mission to welcome more people to motorcycling.
• After 25 years in business, High Country Harley‑Davidson in Frederick, Colorado, and Cheyenne, Wyoming, will close permanently. In a July 16 report the dealership thanked customers for their support and said economic pressures and a changing market forced the decision; the closure is part of a broader trend of dealership shutdowns.
• RevZilla’s July custom roundup featured a striking café‑racer conversion of the XR1200 by Taipei shop Cowboy’s Chopper. The builders swapped in a Forty‑Eight telescopic fork, fitted clip‑on handlebars and rearsets, fabricated aluminium bodywork with a hinged rear cowl to reach the relocated fuel and oil fillers, and finished the bike in brushed metal and green paint.
Harley‑Davidson’s summer news illustrates both celebration and transition, from major events and electric‑bike training to the challenges facing brick‑and‑mortar dealerships.
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